Today’s parents can do it all online. With a few taps on their tablet, they can buy school supplies, sign up for soccer or hire a babysitter.
And, more and more these days, they’re finding out about Scouting online, too. Today’s parents want, and expect, to learn more about the BSA through a simple-to-use, nicely designed website.
BeAScout.org is that website. It is the first thing many prospective Scouting families see about the BSA, and it tells them what Scouting is, why it’s a good fit for their family and where they can find a pack, troop, crew or ship near them.
That last part — the where — is where you come in. It’s time to update your unit’s listing on BeAScout.org, and I’ll tell you why.
You see, when moms and dads visit BeAScout.org, they can enter their ZIP code to find all the Scout units near them.
These results show up as pins, with each representing a pack, troop or crew nearby.
If your unit is one of those pins, you want that prospective Scout parent to have a direct line of communication to you. That way you can tell them all about how awesome Pack 123 is or what makes Troop 456 so great.
There’s just one problem: some units haven’t updated their pins, meaning there’s an extra obstacle between you and a new member of your unit.
But don’t worry. Updating your pin is easy, and it’s well worth your time. Click on the .pdf document for a quick, step-by-step tutorial