Tools for Growing Your Scouting Unit
Welcome to Garden State Council’s Membership Recruitment Hub. We hope you find the resources included here useful as you reach out into your communities to bring Scouting to more youth and adult volunteers. We see this page as a place for new ideas and tools, so let the Membership Committee know if you have an idea or tool to share!
A virtual Join Night can be a great way to reach a lot of busy families, efficiently, especially if your usual meeting location is closed to outside groups. Here is a sample outline of a virtual join night for a Cub Scout Pack. Keep the event engaging with one of the Scout Talk videos, linked below, and consider playing a quick icebreaker game!
In-person recruitment events are also possible, subject to current COVID-19 safety guidelines. Gather interested families in a park or host a “drive through” sign-up event! Be sure to promote your event on your unit’s Facebook Page, and share it to your community’s Facebook interest groups.
Happy Scouts are the best ambassadors of Scouting! Structure your programs and activities so that “bring a friend” becomes the norm.
Peer to Peer Cards are a great tool to help Scouts invite their friends to participate in unit activities. Plus, they help the parents of prospects understand what their kids have been invited to do.
Pre-made templates for peer-to-peer cards are available for each Scouting program on the BSA Brand Center. Or, you can use free online tools like Canva to create your own.
New Member Coordinators
Is your unit rolling out the welcome wagon to new families?
Sustaining strong membership in a unit depends partly on reaching new audiences to invite them to join and partly on engaging new members and their families so that they feel welcomed and want to stay.
The role of the New Member Coordinator is to ensure that both keys to success take place.
Scout Talk Videos
The BSA created “Scout Talk” videos, and we have selected a few for easy sharing and posting by units. Use these videos of Cub Scouts or Scouts BSA members on your social media pages and unit websites.
Before your virtual or in-person Join Night, review these “Scout Talk Questions Answered” videos as a way to prepare. If you need additional resources, including pre-formatted social media posts and additional videos, visit the BSA’s Brand Center!
Boys & Girls
Resources for Discussing Fees
Resources for Answering Questions
Scouting instills values, gives youth a competitive edge and helps them become resilient adults, adults who lead. Scouting brings families together and gives them the platform for true, quality time together, where memories can be made that last a lifetime.
We also recognize that in your social circles, some may wonder about Scouting. They may ask questions about things they’ve heard or seen. They may be confused about who we are and what we do.
To help you answer those questions, we’ve put together a few tools for you.
We need to remind our communities why Scouting has thrived for more than 110-years. While we’ve evolved over the decades, along with our country, our values remain grounded in the same Scout Oath and Law.
Every family in our country should be invited and welcomed into Scouting.
If parents want their children to:
- Be of good character
- To experience the outdoors
- To make friends
- To have fun
- To learn things that will help them navigate life
- To be inspired to find careers and lifelong hobbies
- To work cooperatively with peers and adults
- And so much more
Then, they should try Scouting.
Please use the following tips and tools to help facilitate conversation as needed. You may have already received that question: “What’s going on with Scouting? What am I hearing about?”
If you encounter a question you can’t answer or need some help, do not hesitate to reach out to your District-serving Executive or feel free to reach out directly to our Council’s Chief Scout Executive, Patrick Linfors.
Before any conversation about Scouting ends, don’t forget to invite them to join. The easiest way to do that is to invite them to join your unit and they can register online at www.BeAScout.org.